Season 3 of ‘Bridgerton’ recently dropped on Netflix, making the campaign all the more timely.

Bridgerton star Nicola Coughlan is the newest star of Kim Kardashian‘s trendy SKIMS campaigns, and fans can’t get over the colliding of worlds.

The reality star often taps talent to represent her brand who also currently have a project of their own to promote, so the choice is no surprise as it aligns with the timing of the recent release of Season 3’s Part 1 of the Netflix period drama.

Still, a promo video shared via Instagram on Monday, June 17, announcing the collaboration has social media users dubbing Kardashian a “marketing genius.”

In the clip, Coughlan, who portrays the character of Penelope Featherington on the popular fan-favorite show, dons a form-fitting, spaghetti strap lime green colored maxi dress that hugs her curves.

As a mix of classical music plays in the background, the camera pans through pink-hued shots of flowers, trees, and pieces of her face before cutting to zoom in on the actress, as she says, “Everybody’s wearing SKIMS.”

“NICOLA COUGHLAN FOR SKIMS,” Kardashian captioned the ad.

In the comment section, fans gushed over the 37-year-old star’s campaign spotlight.

“Kimberly.. the marketing genius. Per usual,” one top-liked comment read. The sentiment racked up over 10k likes in just two hours, a clear indication that several fans agreed.

“Dear gentle readers, everyone is wearing skims😂😂😂😂,” another joked, adopting the narrative style of the series.

“So happy she is having her moment,” a third wrote, while someone else confirmed, “and that’s on lady whistledown!!!”

“Respect button for Kim Kardashian ✅,” another said of the choice, while an additional commenter dubbed the reality TV star a “boss” for the casting move.

Even Coughlan herself chimed in, adding, “Such a honour loved making this 🌸.”

Bridgerton‘s Season 3 Part 1 dropped on Netflix on May 16, 2024, while Part 2 released on June 13.