holly willoughby and dan baldwin

This Morning host Holly Willoughby had shared a sweet tribute for her husband Dan Baldwin on his birthday.

The presenter uploaded a photo of the pair at a musical festival, with Holly giving her man a kiss on the cheek, to her Instagram on October 3.

“Happy birthday to my Love,” she wrote in the caption.

Holly and TV producer Dan have been married since 2007, first meeting and working together on Saturday morning children’s show Ministry of Mayhem.

A couple of years back, she admitted to Keith Lemon during his on his Christmas Shopping special back in 2019 that she initially thought Dan was a “dickhead” when they first laid eyes on each other.

“I thought, ‘Oh my God, I’m going to hate this guy!’,” she said. “He’d come from MTV and he was very cool for school and I was in the studio doing weird pirouettes and being stupid, and he looked at me like I was this wally of a person that was just doing spinning around.

“I thought, ‘Oh my god, he hates me’ – he just thinks he’s really cool.”

holly willoughby and dan baldwin

Shortly before celebrating their 10th wedding anniversary, Holly spoke about their relationship dynamic, stating: “Marriage is something we have to work at. You’re an idiot if you think you just get married and then you tick along happily ever after for the rest of your life.”She added to The Sun’s Fabulous magazine: “At the same time it shouldn’t be too difficult, but I do believe tiredness has a lot to answer for. Everyone underestimates the effect it has on you as a couple…

holly willoughby and dan baldwin

Samir Hussein/WireImage – Getty Images
“I always say to Dan we’re very lucky. We’ve got each other, family, a lovely home. He’s got his own production company, which is hugely successful, and he’s doing brilliantly. We’re very lucky, that’s for sure.

“And with everything else that’s going on, we still fancy the pants off each other! That really helps.”

This Morning airs weekdays on ITV.