Hidden Clue in Rihanna’s Latest Fenty Beauty Campaign: Fans Decode “3-Star” Symbol Hinting at Third Baby
August 20, 2025 — Rihanna, the Barbadian superstar and beauty mogul, has once again set the internet ablaze with speculation following the release of her latest Fenty Beauty campaign. Eagle-eyed fans have spotted what they believe to be a subtle clue—a “3-star” symbol—embedded in the campaign’s visuals, fueling rumors that the singer is hinting at her third pregnancy with partner A$AP Rocky. The discovery comes on the heels of a leaked photo showing Rihanna with a visible baby bump at a private yacht party in Barbados, adding weight to the speculation that the Fenty empire is expanding in more ways than one.
The “3-Star” Symbol: A Closer Look
The latest Fenty Beauty campaign, launched to promote new shades of the iconic Pro Filt’r Soft Matte Longwear Foundation, features vibrant visuals showcasing Rihanna’s commitment to inclusivity across all skin tones. However, it’s a subtle detail in the campaign’s promotional imagery that has fans buzzing. Social media posts on X reveal that fans have identified a recurring motif of three stars subtly integrated into the background of several campaign shots. Some have pointed to a constellation-like arrangement on product packaging, while others noted the stars appearing in a promotional video where Rihanna applies the foundation.
One X user, @FentyFanatic22, posted, “Y’all see those 3 stars in the Fenty Beauty ad? 👀 Rihanna’s dropping hints for baby #3, I’m calling it now! 🌟🌟🌟 #FentyBaby.” Another user, @RihNavyStar, shared a zoomed-in screenshot of the campaign, circling three faint star shapes on a shimmering backdrop with the caption, “Rihanna never does anything by accident. This is a clue! 🤰 #FentyBeauty.” The sentiment on X suggests that fans believe these stars symbolize Rihanna’s growing family, with each star representing one of her children—RZA, Riot Rose, and the rumored third baby.
Rihanna’s History of Subtle Hints
Rihanna is no stranger to embedding cryptic messages in her work, often using her creative platforms to tease major life updates. During her 2023 Super Bowl halftime performance, she famously revealed her second pregnancy by unzipping her red Loewe jumpsuit to showcase her baby bump, a moment that sent shockwaves across the globe. Similarly, her 2025 Met Gala appearance, where she debuted her third pregnancy in a Marc Jacobs gown, was accompanied by subtle nods to her family, including a custom pendant with the initials “R” and “R” for her sons, RZA and Riot Rose.
Fans speculate that the “3-star” symbol is a continuation of this tradition. The number three has appeared in Rihanna’s branding before, notably with the limited-edition “Dirty Thirty” highlighter released for her 30th birthday in 2018, which featured “XXX” (Roman numerals for 30) instead of the Fenty Beauty logo. This precedent has led fans to believe that the three stars in the latest campaign are a deliberate nod to her third child. As one X user noted, “Rihanna loves her Easter eggs. Those 3 stars aren’t random—she’s telling us baby #3 is coming! 🌟 #FentyBeauty.”
The Fenty Beauty Campaign Context
The campaign itself celebrates Fenty Beauty’s ongoing mission of inclusivity, a cornerstone of the brand since its 2017 launch with 40 foundation shades, now expanded to 50. According to Vogue, the latest campaign highlights new additions to the Pro Filt’r line, emphasizing universal shades that cater to all skin tones. Rihanna’s vision, as stated on the Fenty Beauty website, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
The campaign’s visuals, shot in a futuristic, radiant aesthetic, feature Rihanna applying the foundation with her signature glow. The “3-star” symbol appears subtly in the background, on product packaging, and in social media teasers, prompting fans to connect the dots. The campaign’s timing aligns with recent reports of Rihanna’s third pregnancy, confirmed by insiders after a leaked yacht party photo in Barbados showed her with a visible baby bump. This synergy has led fans to view the stars as a purposeful clue rather than a coincidence.
Social Media Buzz and Fan Theories
The discovery of the “3-star” symbol has sparked a frenzy on X, with fans dissecting every frame of the campaign for additional hints. Some have pointed to Rihanna’s choice of a starry, celestial theme as a nod to her sons’ names, RZA and Riot, which evoke boldness and rebellion—qualities often associated with stars. Others have speculated that the three stars could represent a broader narrative, such as Rihanna’s three major ventures: Fenty Beauty, Savage X Fenty, and her music career, with the third star symbolizing her expanding family.
Posts on X reflect a mix of excitement and detective work. @NavySleuth wrote, “Rihanna’s too smart for random symbols. Those 3 stars in the Fenty ad are def about her third baby. She’s been planning this reveal! 🔍 #RihannaPregnant.” Another user, @StarGazerRih, theorized, “Maybe the 3 stars are for her 3 kids, but also her 3 empires: Fenty Beauty, Savage, and R9. Rihanna’s always layering meanings! 🌟 #FentyClues.” The hashtag #FentyBaby has been trending, with fans sharing screenshots and creating fan art incorporating the three-star motif.
Rihanna’s Pregnancy and Public Reaction
The “3-star” speculation comes amid confirmed reports of Rihanna’s third pregnancy. According to Soap Central, Rihanna hinted at her pregnancy in a June 2025 Savage X Fenty perfume campaign, captioning Instagram posts with, “It’s me playing ‘hide the baby bump’ whole shoot! boutta be a cheeky summer.” Her Met Gala appearance in May 2025 further confirmed the news, with Rihanna telling Access Hollywood, “I feel a lot better that I do not have to suck my stomach in anymore.” The leaked yacht party photo from Barbados, showing Rihanna in a form-fitting outfit with a visible bump, has only intensified public interest.
Fans have praised Rihanna for her openness about motherhood and her ability to weave personal milestones into her brand. Her approach to pregnancy, marked by bold maternity fashion and unapologetic confidence, has resonated with audiences worldwide. As one X user put it, “Rihanna’s out here dropping baby hints in her Fenty campaign like a boss. She’s a mom, a mogul, and a marketing genius! 🤰🌟 #FentyBeauty.”
The Fenty Effect and Cultural Impact
The “3-star” clue, whether intentional or not, underscores Rihanna’s mastery of blending personal narrative with her brand’s cultural impact. Fenty Beauty’s launch in 2017 revolutionized the beauty industry with its inclusive shade range, earning $72 million in earned media value in its first month and sparking the “Fenty Effect,” where other brands expanded their shade offerings. Rihanna’s commitment to diversity, evident in her campaigns featuring models of all skin tones, genders, and body types, has made Fenty Beauty a symbol of empowerment.
The potential pregnancy hint in the latest campaign aligns with Rihanna’s history of using her platform to connect with fans on a personal level. By embedding subtle clues like the “3-star” symbol, she invites her audience to engage with her brand as both consumers and detectives, fostering a sense of community. As Forbes noted, Fenty Beauty’s success lies in putting “all customers at the center,” a strategy that resonates emotionally and commercially.
What’s Next for Rihanna and Fenty Beauty?
As speculation about the “3-star” symbol continues, fans are eagerly awaiting further confirmation from Rihanna or her team. The campaign’s success, coupled with the pregnancy buzz, has boosted Fenty Beauty’s visibility, with X posts reporting increased searches for the new Pro Filt’r shades. Rihanna’s rumored ninth album, R9, is also on the horizon, with the star teasing Entertainment Tonight that her pregnancy won’t delay its release: “I can still sing, baby bumpin’ or not!”
Whether the “3-star” symbol is a definitive clue or a fan-driven theory, it has cemented Rihanna’s status as a cultural icon who keeps the world guessing. As she prepares to welcome her third child, her ability to blend motherhood, business, and artistry continues to inspire. For now, the Fenty Beauty campaign serves as a glittering testament to Rihanna’s vision—one that shines bright, just like the stars her fans can’t stop talking about.
