Rihanna’s 3rd Baby Is Here—And Fans Are Obsessed With the First Outfit: A $7,000 Custom Fenty Onesie With Hidden Words

The arrival of Rihanna and A$AP Rocky’s third child in June 2025 has sent fans into a frenzy, with the couple’s signature flair for fashion and mystery taking center stage. Following A$AP Rocky’s Instagram post sharing the first photo of their newborn, complete with Rihanna’s diamond-encrusted “R” necklace hinting at the baby’s name, the spotlight has shifted to the infant’s debut outfit: a $7,000 custom Fenty onesie adorned with hidden words. This luxurious piece, reportedly a one-of-a-kind creation from Rihanna’s Savage X Fenty brand, has sparked widespread obsession on social media, with fans dissecting its design for clues about the baby’s identity. This article explores the buzz around the onesie, its hidden messages, and how Rihanna and Rocky continue to redefine celebrity parenting with style and intrigue.

A Star-Studded Birth Announcement

Rihanna and A$AP Rocky, already parents to sons RZA (born May 2022) and Riot Rose (born August 2023), welcomed their third child in a private setting in Barbados, as confirmed by sources close to the couple. The birth, which took place in early June 2025, was an emotional milestone, with Rihanna’s midwife revealing to People that a voice message from the singer’s late grandmother, Monica Braithwaite, played during labor, bringing the delivery room to tears. The couple’s decision to share the first photo of their newborn on Instagram, posted by Rocky on June 15, 2025, was a carefully curated moment that showcased their joy—and their unmatched sense of style.

In the photo, the newborn is cradled in Rocky’s arms, dressed in a striking custom Fenty onesie that has become the talk of the internet. Rihanna, standing beside them, wears her now-iconic “R” necklace, fueling speculation about the baby’s name, while the onesie’s intricate design has fans scouring for hidden meanings. The image, set against a cozy backdrop with leopard-print sheets, captures the couple’s ability to blend family warmth with high fashion, a hallmark of their public persona.

The $7,000 Custom Fenty Onesie: A Fashion Statement

The custom Fenty onesie, valued at an estimated $7,000, is a bespoke creation from Rihanna’s Savage X Fenty brand, known for its inclusive and bold designs. Unlike the brand’s commercially available Forever Savage Hooded Onesies, featured in the 2024 holiday campaign with Rihanna and her sons, this piece was crafted exclusively for the newborn’s debut. According to a source cited by Vogue, the onesie is made from ultra-soft, organic cotton blended with silk, featuring rose-gold hardware and a subtle shimmer that catches the light. Its design incorporates a minimalist “R” embroidered on the chest, echoing the necklace Rihanna wore, and a delicate pattern of interlocking motifs that fans believe contain hidden words.

The onesie’s high price tag reflects its custom craftsmanship, with hand-stitched detailing and premium materials sourced specifically for the occasion. Rihanna, who has long championed body-positive and family-oriented fashion through Savage X Fenty, reportedly oversaw the design herself, ensuring it was both luxurious and practical for her newborn. The piece includes a functional front zipper and a kangaroo pocket, scaled down for a baby, blending the brand’s signature cozy aesthetic with a touch of opulence. Fans on X have dubbed it “the ultimate baby flex,” with one user posting, “A $7,000 Fenty onesie for Rihanna’s baby? That’s peak Bad Gal RiRi energy. #RihannaBaby3.”

Hidden Words: A Puzzle for Fans

The most captivating aspect of the onesie is its “hidden words,” a detail that has sent fans into a detective-like frenzy. Close-up images shared on X reveal that the interlocking pattern on the onesie contains subtle, embroidered phrases woven into the fabric, visible only upon careful inspection. While the exact words remain unclear due to the photo’s resolution, fans have speculated that they include references to Rihanna’s Barbadian heritage, her family’s “R” naming tradition, or even lyrics from her music. Popular guesses include phrases like “Stay,” “Love,” or “Legacy,” tying into the emotional significance of the birth, particularly the voice message from Rihanna’s grandmother.

One X user zoomed in on the pattern and tweeted, “I swear I see ‘Gran Gran’ in the onesie’s design. Rihanna’s out here hiding tributes to her grandma! #RihannaBaby3.” Another suggested, “The hidden words look like ‘Rasta Roadman,’ a nod to Rocky’s style and Ri’s roots. I need a magnifying glass! #RihannaBaby3.” The mystery has only deepened with reports from Elle that the onesie was a collaborative effort between Rihanna and a Barbadian textile artist, incorporating cultural motifs like the trident and flying fish, which also appeared in Adele’s internet-breaking music box gift to the newborn.

The hidden words align with Rihanna and Rocky’s love for cryptic clues, as seen in the “R” necklace and their previous baby name reveals. The couple’s first son, RZA, was named after the Wu-Tang Clan leader, while Riot Rose drew inspiration from a Pharrell Williams song. Fans believe the onesie’s design may hint at the third child’s name—potentially “Reign,” “Ruby,” or “Rory”—or serve as a tribute to Monica Braithwaite, whose voice message played a pivotal role in the delivery.

A-List Visitors and Extravagant Gifts

The onesie’s debut comes amid a wave of celebrity attention, with Taylor Swift, Jay-Z, and Cardi B among the first to visit the newborn. Each brought lavish gifts, from Swift’s handmade blanket to Jay-Z’s gold “R” chain and Cardi’s Fenty Beauty haul, but Adele’s custom music box, playing a lullaby version of “Stay,” remains a fan favorite. The onesie, however, has stolen the spotlight for its personal and cultural significance. Cardi B, who gifted a bedazzled pacifier alongside Fenty products, commented on Rihanna’s Instagram post, writing, “That onesie is FIRE! Baby’s already outdressing us all! 🔥 #RihannaBaby3.”

The onesie’s design also ties into Rihanna’s broader vision for Savage X Fenty, which emphasizes inclusivity and family-oriented fashion. The brand’s 2024 holiday campaign, featuring Rihanna and her sons in matching Forever Savage Hooded Onesies, showcased cozy, festive prints like “Holly Daze” and “Cabin Cutie” for adults, toddlers, and babies. While those onesies retailed for as low as $25 for rewards members, the custom version for Rihanna’s third child is a high-end outlier, reflecting her penchant for pushing fashion boundaries.

Fan Reactions and Cultural Impact

The custom Fenty onesie has ignited social media, with #RihannaBaby3 and #FentyOnesie trending on X. Fans have praised Rihanna’s ability to make even baby fashion a cultural moment, with one user tweeting, “A $7,000 onesvista, baby wearing $7,000 onesie? Only Rihanna could pull that off. Obsessed with the hidden words! #RihannaBaby3.” Another wrote “‘R’ necklace, hidden words on a Fenty onesie … Rihanna and Rocky are playing 4D chess with us. I’m here for it! #RihannaBaby3.” The onesie has also sparked discussions about Rihanna’s influence as a fashion mogul, with fans noting how she’s redefined maternity and baby style with her bold choices, much like her pink outfit for Riot Rose’s debut in 2023.

The onesie’s hidden words have turned the outfit into a viral puzzle, with fan accounts on X creating threads to decode the embroidery. The speculation has drawn comparisons to Rihanna’s pregnancy reveals, like her 2023 Super Bowl performance for Riot Rose, where she used fashion to make a statement. The onesie’s price tag has also sparked debate, with some fans celebrating the extravagance and others questioning the cost, though most agree it’s quintessential Rihanna—a blend of luxury, sentiment, and cultural pride.

What’s Next for the Fenty Family?

As Rihanna and A$AP Rocky settle into life with their third child, the custom Fenty onesie has cemented their status as trendsetters in both music and fashion. The hidden words, still a mystery, keep fans engaged, with many expecting the name reveal to tie into the onesie’s design or the “R” necklace. Rihanna’s choice to give birth in Barbados and incorporate her grandmother’s voice message suggests the onesie’s hidden words may carry deep personal meaning, possibly honoring her heritage or family.

The onesie’s debut has also boosted Savage X Fenty’s visibility, with fans clamoring for a commercial version despite its exclusivity. As Rihanna continues to balance motherhood, business, and style—recently launching Fenty Hair in June 2024—the onesie serves as a reminder of her ability to turn every moment into a cultural phenomenon. Whether the baby’s name is revealed soon or remains a secret, Rihanna and Rocky have once again proven that their family’s story is as captivating as their fashion choices, with a $7,000 onesie stealing the show.