In a viral story that’s lighting up social media feeds, progressive media heavyweights Rachel Maddow, Stephen Colbert, and Joy Reid are reportedly ditching their corporate gigs at MSNBC and CBS to launch a bold new independent outlet called “TruthForge Media.” The bombshell claim, which surfaced on sites like fnnewsupdate.com around early December 2025, paints the move as a full-throated rebellion against “corporate chains,” promising raw, unfiltered truth on corruption, greed, and inequities. Fans are said to be erupting in cheers, while media moguls allegedly panic over the potential collapse of traditional cable news.
According to the circulating article, the trio announced the venture via a joint livestream on December 2, 2025, pulling in a whopping 8.2 million viewers. Funded by a $20 million kitty from their own pockets – think Maddow’s book royalties, Colbert’s comedy cash, and Reid’s residuals – plus seed money from progressive backers like the Open Society Foundations, TruthForge is headquartered in a gritty Brooklyn warehouse. Flagship shows include Maddow’s deep-dive “Unchained,” Colbert’s satirical “Satire’s Sting,” and Reid’s roundtable “Equity Echo.” The model? No ads, just $5 monthly “Truth Tolls,” merch like pink “Forge Ahead” tees, and blockchain-tracked transparency for edits and sources.
Quotes attributed to the stars fuel the hype: Reid allegedly declared, “We’ve been muzzled too long. Corporate puppeteers pulling strings on what we say, when we say it—enough.” Colbert reportedly quipped about taking back the narrative from “suits who think satire stops at sponsors,” while Maddow vowed no more “invisible hands” holding back tough stories. The piece cites exploding fan support – #TruthForge trending for 36 hours with 12 million impressions, $5 million in Indiegogo donations from 150,000 backers in hours, and celeb shoutouts from Alyssa Milano and Mark Ruffalo. Meanwhile, MSNBC and CBS execs are portrayed as scrambling, with rumors of Joy Behar or Mehdi Hasan filling slots and CNN’s Brian Stelter warning of industry fallout amid rock-bottom trust polls (32% per Gallup 2025).
The story ties into broader media woes: Pew data supposedly showing 68% of Americans viewing outlets as “biased bunkum,” plus parallels to indie successes like Pod Save America or Bari Weiss’ Free Press. It frames the launch as a post-2024 election epiphany, born from shared gripes over censorship and network priorities.
But hold the cheers – multiple fact-checks are pouring cold water on the whole thing. Outlets like Snopes, Yahoo News, and Meaww have debunked similar versions of this rumor dating back to August 2025, labeling them fabricated. Rachel Maddow herself shut down early iterations on air in July 2025, saying, “I have not founded my own news network, nor am I planning to. Why would I do that, when I work at MSNBC?” No credible sources – from The New York Times, Variety, Deadline, MSNBC, or CBS – report any such announcement, departure, or launch as of December 15, 2025.
The rumor seems to stem from real tensions in the industry. MSNBC did cancel Joy Reid’s “The ReidOut” in February 2025, prompting Maddow to call it a “bad mistake” and criticize the network for axing non-white primetime hosts. Colbert’s “The Late Show” is set to end in May 2026 amid Paramount cutbacks, with Maddow recently urging a reversal, slamming it as a “huge embarrassment.” Reid has spoken out on pay disparities, and all three have griped about corporate constraints at times. These scraps have fueled viral speculation, amplified by clickbait sites churning out exaggerated tales.
Social media is split, as usual. Progressive corners on X and Facebook buzz with excitement – “Finally, truth without the spin!” – while skeptics point to the lack of evidence: no official statements, no Indiegogo link, no livestream footage, and zero coverage from legit journalism hubs. Conservative voices mock it as liberal fantasy, with some quipping that if it were real, it’d tank faster than ratings-chasing cable.
Sites pushing the story, like fnnewsupdate.com and others (storynews.us, news.usstareveryday.com), often traffic in sensational, unverified content – think celebrity gossip mixed with political bombshells, no bylines or sourcing. This fits a pattern of recycled hoaxes that tweak names (earlier versions added Jimmy Kimmel) to chase clicks and shares.
The bigger picture? Trust in media is indeed low, with polls backing the distrust narrative. Independent ventures are booming – think Substack stars or podcast empires – making the idea plausible enough to spread. But without confirmation from the stars or major outlets, this “TruthForge” saga looks like classic internet hype: tantalizing, divisive, and ultimately unfounded.
Fans hoping for a liberal dream team unbound by bosses might be disappointed, but the chatter keeps the conversation alive. Maddow’s still anchoring Mondays on MSNBC, Colbert’s cracking jokes on CBS (for now), and Reid’s exploring options post-cancellation. If anything changes? It’ll hit real headlines fast. Until then, treat this one as entertainment – not news.
One thing’s clear: In today’s fractured media world, a story like this gets everyone talking, whether it’s true or not. Moguls panicking? Maybe over clicks, not collapse.
